

With the obvious exception of Sanrio’s recession proof Hello Kitty franchise, perhaps no character in human history comes close to mastering Doraemon’s ability to shamelessly exploit his loyal fan base for financial gain.



Doraemon has licensed his name to more ideas than you can poke a stick at. Well, probably as many anyway. Surely no one is counting anymore.
And just when seasoned observers of Japanese popular culture like myself suspected that Doraemon might struggle with future product licensing ideas, the adorable little chap has once again outdone himself. This time, inking a new deal to license his name and image to hemorrhoid cushions.
And just when seasoned observers of Japanese popular culture like myself suspected that Doraemon might struggle with future product licensing ideas, the adorable little chap has once again outdone himself. This time, inking a new deal to license his name and image to hemorrhoid cushions.
Suffice to say, these cushions weren’t exactly flying off the shelf. And although they may cause many already cynical consumers to become even more…well, cynical…I think there may actually be cause for optimism here.
Now that all the obvious products have been done to death, and we are already moving into character licensing of medical anus aids, other bad ideas can’t be far away. Perhaps a Hello Kitty butt plug, or a Miffy rectal thermometers may soon appear on store shelves. I hope so, they would be more adorable than standard butt plugs and rectal thermometers.
Now that all the obvious products have been done to death, and we are already moving into character licensing of medical anus aids, other bad ideas can’t be far away. Perhaps a Hello Kitty butt plug, or a Miffy rectal thermometers may soon appear on store shelves. I hope so, they would be more adorable than standard butt plugs and rectal thermometers.